Sundance Film Festival
Challenge
An annual film event, the Sundance Film Festival is run by the Sundance Institute. The biggest independent film festival in the US is held in January in Park City, Utah, Salt Lake City, and the Sundance Resort. It has award-giving categories for feature-length and short films, both dramatic and documentary, as well as out-of-competition categories for promoting fresh works.
Learning Objectives
Create a typographic and layout strategy that is methodical.
Recognize how hierarchy appears in various mediums.
Create a font and image usage strategy that is both visually appealing and original. They should put the design process throughfurther practice and improvement.
Recognize how hierarchy appears in various mediums.
Create a font and image usage strategy that is both visually appealing and original. They should put the design process throughfurther practice and improvement.
Research
The Sundance Film Festival gathers independent storytellers and viewers looking for fresh perspectives and new voices. From January 24 to 30, Sundance's digital platform will host virtual screenings of the showcase, which is 11 days long. One hundred ten full-length movies from 28 countries are screened at the festival, most of which are world premieres. In Salt Lake City, Utah, in September 1978, the Utah/United States Film Festival was the precursor to today's Sundance Film Festival. To support independent film and draw attention to Utah among filmmakers, the Utah Film Commission developed the concept. The "Big Five" film festivals are regarded as being Sundance, Venice, Cannes, Berlin, and Toronto. The most well-known festival in North America is the Toronto International Film Festival.
Logo Sketches
1. more like Bauhaus’s design 2. Like a night 3. space theme 4. Black and white color 5. Typeface poster 6. Like old cinema movie 7. Cold color on the poster 8. To make the poster look busy 9. To make the poster simple 10. To use a simple shape 11. You are watching a movie 12. Retro poster 13. Use blue, green, and purple 14. movie poster 15. Lego 16. Main person 17. Colorful 18. Family theme 19. Challenges 20. Action Genre 21. Comedy Genre 22. Adventure Genre 23. Comedy Genre 24. Drama Genre 25. Fantasy Genre 26. Horror Genre 27. Musical Genre 28. Mystery Genre 29. Romance Genre 30.Science Fiction Genre 31. Sports Genre 32. Thriller Genre 33. Western Genre 34. Natures 35. Psychedelic 36. Drive in 37. Costume 38. Animation 39. Painting 40.Hand lettering
Poster Sketches/Logo Comps
Ads Sketches/Poster Comps
All Comps
Final
The artist statement
The most challenging project I've done. Simple design because you must do many things but almost make it look like. The way we did our plans for this project made it fun. This project is one of my favorite projects in this class. There are a lot of challenges, but that is every project you do in life. Designing for a Festival was something different, but I enjoyed it.
